Increasingly, there is a convergence between the for-profit and non-profit worlds, an integration of the pursuit of profit and mission. The conventional thought system that doing well financially and doing good for society are mutually exclusive and separate is obsolete. New enterprises are integrating business and social impact in an effort to create greater sustainability. Today’s guests on No Ordinary Business, are both examples of this new model of business and change. Join our conversation with Becki Ueno, Founder of certified B Corp law firm, Sustainable Law Group, and Evelina Marchetti, Founder and CEO of Evelina Eco Events, a sustainable event production company, certified B Corp and benefit corporation, as they share their experiences integrating the pursuit of profit and social impact.