In today’s highly politicised climate, it is a struggle to find media coverage that is purely fact based. Even across the conservation world, much environmental news is published by advocacy groups and is therefore focused on particular agendas. On the other hand, there is Mongabay, a fact-based non-advocacy online news service dedicated to informing readership of social and environmental issues related to forests and other ecosystems. Today’s guest on No Ordinary Business, Rhett Butler, shares his journey to support the environment, explores current challenges in conveying news to the public, and gives his view of what’s needed to make environmental conservation more effective. Mongabay.com is the world’s most popular site for rainforest information and a well-known source of environmental news reporting and analysis.